Digital Marketing Masterclass

15 Digital Marketing Modules | 198 Hours Of Training


Live Online Classes | Certification | Job Guarantee


Course Fee - ₹35,000.00 (*Refundable after completing the course*)

About Digital Marketing Masterclass

What is Digital Marketing Masterclass?

Brainiers Academy's Digital Marketing Masterclass is aimed at providing hands on practical knowledge of the concepts of Digital Marketing, so they can earn a high quality career credential at a breakthrough price in a flexible, interactive format. Benefit from a deeply engaging learning experience with real-world projects and live, expert instruction. Your Masterclass coursework counts towards your job experience.

The Digital Marketing Masterclass is an online learning and certification program that features live expert instruction and feedback combined with interactive team-based learning.

Gain the skills that attract attention from recruiters and hiring managers

Upon successful completion of your Masterclass program, you’ll receive a certificate from a top organizations that you can add to your resume and LinkedIn profile.

Collaborate with peers and get feedback from expert instructors

You’ll be able to demonstrate your skills through real-world projects and create work samples that help you stand out in your job search.

What are the course objectives?

Our Digital Marketing Masterclass Program gives you an in-depth understanding and advanced knowledge of the 15 most important digital marketing domains and includes real-world projects a for gaining domain experience. You’ll be exposed to 50+ digital marketing tools for extensive project experience and to make you job ready.

After you have completed this program, you will receive a Masters certificate from Brainiers Academy stating that you have acquired the skill set of a Digital Marketing Expert, validating your ability to lead digital marketing efforts in your organization.
 

What skills will you learn?

Digital marketing encompasses a range of disciplines, and there is an enormous demand for digital marketers with the right skills. The program provides access to 35+ live instructor-led online classes conducted by multiple expert trainers. You will also get access to highest quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions by experts, and other resources to help you master the complete digital marketing skill set. This course will help you to:
  • Develop an in-depth understanding of top-of-mind digital marketing functions such as inbound marketing, paid marketing, social media marketing and web analytics
  • Become competent in planning, managing, and executing integrated multi-channel campaigns
  • Lead digital marketing teams and digital marketing initiatives for your organization
  • Understand how digital marketing disciplines all work together and how to optimize your use of each one

Who should take this Digital Marketing Masterclass Program?

Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:

  • Students
  • Entrepreneurs or Business Owners
  • Marketing or Sales Professionals
  • Management, Engineering, Business, or Communication Graduates


Following are a few facts and figures that demonstrate the high demand for digital marketers around the world:

  • In India, there are 56,508+ jobs for Digital Marketers on Naukri.com
  • Average annual salary in the India for Digital Marketing is ₹35,000 - ₹75,000

Digital Marketing Syllabus

1. Introduction to Digital Marketing (Module Duration: 3 Hours)

In this module you will learn what is digital marketing and the importance of digital marketing.

  1. What is digital marketing?
  2. How is it different from traditional marketing?
  3. ROI between Digital and traditional marketing?
  4. Discussion on E commerce
  5. Discussion on new trends and current scenario of the world?
  6. Digital marketing a boon or a Bane?
  7. How can digital marketing be a tool of success for companies?
  8. Video on importance of digital marketing
  9. Analysis of recent info graphics released by companies about digital marketing
  10. How did digital marketing help the small and top companies?
  11. Categorization of digital marketing for the business
  12. Diagnosis of the present website and business
2. Introduction to Internet and Websites (Module Duration: 3 Hours)

In this module you will learn how the internet works through IP addresses, servers, websites and more.

  1. How internet works?
  • IP addresses
  • Web servers
  • Control Panel
  • Web Hosting Providers
  • Diff b/w Shared Host, Cloud Host and Dedicated Host

     

      2. Understanding a website

  • What is website?
  • Levels of Websites
  • Diff b/w Blog, Portal and Website?
  • Diff b/w websites static and dynamic websites
3. Website Planning & Creation (Module Duration: 15 Hours)

Learn all facets of website development with WordPress to help your website reach its full potential. Put your business online, earn more sales and discover more leads.

WordPress is rigorously tested for all major device types as well as browsers and operating systems before you launch your new website and sign-off the project. Testing is performed both as a user and as an administrator to ensure your site is modern and responsive.

4. Search Engine Optimization (SEO) (Module Duration - 15 Hours)

Content Marketing is an effective way to encourage conversions and its main objective is to build a content strategy to meets the needs of your target audience. It helps you stand out from the competition, provides a great resource to your customers and is highly shareable. Content Marketing is meant to improve your brand profile and online reputation.

  1. Creating effective content for Google
  2. Content Syndication and distribution
5. Content Marketing (Module Duration: 3 Hours)

Content Marketing is an effective way to encourage conversions and its main objective is to build a content strategy to meets the needs of your target audience. It helps you stand out from the competition, provides a great resource to your customers and is highly shareable. Content Marketing is meant to improve your brand profile and online reputation.

  1. Creating effective content for Google
  2. Content Syndication and distribution
6. Social Media Marketing (Module Duration: 21 Hours)

Social media marketing is quite possibly the most cost-efficient method of advertising. It doesn’t cost you a dime to sign up and create a profile on most social networks. And any paid promotions you decide to invest in later are relatively low cost compared to other marketing strategies. Better ROI and lower costs for you, your business, or the company you work for is always a win.

  1. Facebook marketing
  2. LinkedIn Marketing
  3. Twitter Marketing
  4. Instagram marketing
  5. Pinterest Marketing
  6. YouTube Marketing
  7. Quora marketing
7. Email Marketing (Module Duration: 9 Hours)

Learn to use email marketing tools, strategy, implementation and result tracking in order to achieve the best possible brand engagement. This email marketing module of our advanced digital marketing course takes care of complete email marketing strategy from template design to tracking and reporting.

  1. Create Email marketing Strategies
  2. Email Marketing Campaigns
  3. Email template Designs
  4. Tracking and Reporting
8. Google Analytics (Module Duration: 12 Hours)

By learning pay per click marketing, you will be able to start promoting your business instantly to a wide audience anywhere in the world. PPC is a marketing technique where you pay online platforms like Google and Facebook to show your website on their very first search results page.

  1. Google Ads
  2. Facebook Ads
  3. Paid Search Advertising
  4. PPC Remarketing
  5. Social Advertising
  6. Display Advertising
  7. Video Advertising
  8. E commerce Marketing
9. Pay Per Click Marketing (Module Duration: 15 hours)

By learning pay per click marketing, you will be able to start promoting your business instantly to a wide audience anywhere in the world. PPC is a marketing technique where you pay online platforms like Google and Facebook to show your website on their very first search results page.

  1. Google Ads
  2. Facebook Ads
  3. Paid Search Advertising
  4. PPC Remarketing
  5. Social Advertising
  6. Display Advertising
  7. Video Advertising
  8. E commerce Marketing
10. Lead Generation (Module Duration: 9 Hours)

Online reputation management is critical for businesses to maintain a positive brand identity in the eyes of consumers. As more digital marketers understand the value of Online Reputation Management in growing their business, they choose to devote more time and energy toward monitoring their brand online.

After learning the online reputation management, you will be able to understand the role of online reputation management in today’s business and media landscape. Companies of every size can benefit from having a clear outline of its main concepts.

11. Mobile Marketing (Module Duration: 3 Hours)

Online reputation management is critical for businesses to maintain a positive brand identity in the eyes of consumers. As more digital marketers understand the value of Online Reputation Management in growing their business, they choose to devote more time and energy toward monitoring their brand online.

After learning the online reputation management, you will be able to understand the role of online reputation management in today’s business and media landscape. Companies of every size can benefit from having a clear outline of its main concepts.

12. Online Reputation Management (Module Duration: 6 Hours)

Online reputation management is critical for businesses to maintain a positive brand identity in the eyes of consumers. As more digital marketers understand the value of Online Reputation Management in growing their business, they choose to devote more time and energy toward monitoring their brand online.

After learning the online reputation management, you will be able to understand the role of online reputation management in today’s business and media landscape. Companies of every size can benefit from having a clear outline of its main concepts.

13. Google Adsense & Blogging (Module Duration: 9 Hours)

By learning Google AdSense, you will be able to turn your blog into a money-making machine for yourself. If you have good amount of visitor traffic coming to your website, you might be able to earn even a 5 figure sum from your Google AdSense account.

When it comes to making money from blogging, Google AdSense gives you the peace of mind with the recurring earnings. There are many ad networks available for bloggers such as Media.net, Propeller Ads and a few more but nothing is same as Google AdSense, because of the trust factor that is added with the “Google” brand name. After all, it adds the comfort that we will get paid in time.

14. Affiliate Marketing (Module Duration: 6 Hours)

You will learn to bid on the projects with websites like Freelancer and Upwork to find yourself online jobs and make money while you are working from the comfort of your home.

15. How to Become a Freelancer? (Module Duration: 3 Hours)

You will learn to bid on the projects with websites like Freelancer and Upwork to find yourself online jobs and make money while you are working from the comfort of your home.

Digital Marketing Tools that you will learn in Masterclass Program

Social Marketing Platforms

Keyword Planning Tools

Data Analytics Tools

PPC Tools

SEO Tools

Email Marketing Tools

Free Digital Marketing Software worth Rs. 1,00,000

WordPress Themes

₹55,000/-

Email Marketing Tools

₹4,500/-

SEO Tools

₹6,500/-

Lead Capture Tools

₹5,500/-

Landing Page Builder

₹3,600/-

E-commerce Plugins

₹8,900/-

Mobile App Builder

₹9,600/-

Social Media Tools

₹7,850/-

Masterclass Schedule

Days

Morning

Afternoon

Evening

Weekdays

Monday - Friday

(3 Months | 198 Hours)

9 AM - 12 PM

2 PM - 5 PM

7 PM - 10 PM

Weekends

Saturday & Sunday

(6 Months | 198 Hours)

9 AM - 12 PM

2 PM - 5 PM

7 PM - 10 PM

Masterclass Certificates