Digital Marketing Masterclass

A complete digital marketing training program for students, professionals and entrepreneurs.

Curriculum


 

Module 1 - Basics of Digital Marketing
  1. What is Digital Marketing?
  2. Differences between Digital and Conventional Marketing
  3. Different Digital Marketing Platforms
  4. Benefits of Digital Marketing
Module 2 - How Internet Works?
  • What is Internet?
  • Introduction to Ip Addresses
  • Domain Name
  • DNS records
  • Types of Websites
  • SSL Certificates
Module 3 - Domain Name and Web Hosting
  • What is a Web Host?
  • Difference b/w Cloud, VPS and Dedicated Servers
  • cPanel
  • Best Domain Name Providers
  • Best Web Hosting Companies
  • Buy Your First Domain Name and Web Hosting
  • Connect Your Domain Name and Web Hosting
Module 4 - Create Your First Website with WordPress
  • Introduction to WordPress
  • Difference between WordPress, Weebly, Wix and others
  • Setup your Website
  • WordPress Themes
  • Drag and Drop Website Builders
  • Create Your Home Page
  • Create Your First Blog Post
  • WordPress Plugins
  • Website Header
  • Website Footer
  • Navigation Menu
  • Web Browser Icon
  • Setup Your Contact Page
  • Create Your About us Page
  • Woocomerce
  • Payment Gateways
  • Few Other Things
  • Secure Your Website with WordPress Plugins
Module 5 - Copywriting
  • Introduction to Copywriting
  • The AIDA formula
  • Tips for writing Headlines that score on google
  • Create a Call To Action
  • How to communicate with your customer in your Blog
Module 6 - Email Marketing
  • Introduction to Email Marketing
  • Best Email Marketing Platforms
  • How to collect Email with Pop-up Forms
  • Tips to write Eye Catching Subject Lines
  • How To Manage Email lists
  • Optin v/s Non Optin Emails
  • How to reduce Spam
  • Tips to get into inbox
  • Create Your First Email Marketing Campaign
  • Autoresponders
  • Email Marketing Analytics
Module 7 - Serach Engine Optimization Part 1 (ON Page SEO)
  • Introduction to Search Engine Optimization
  • On Page v/s Off Page SEO
  • Keyword Research
  • Yoast - The SEO Plugin for WordPress
  • SEO Friendly URL Structure
  • Title Tags
  • Description Tags
  • Headline Tags
  • The Content
  • Emphasize your Keywords
  • First Paragraph
  • Internal Linking
  • Anchor Text
  • Google Page Speed Insights
  • Optimize Images
  • Social Media Sharing
  • Website Compression
  • Sitemap
  • Image Alt Tags
  • Improve Your HTML To Text Ratio
Module 8 - Serach Engine Optimization Part 2 (Off Page SEO)
  • Web 2.0 Backlinks
  • Social Bookmarking
  • Forum Backlinks
  • Blog Backlinks
  • Press Release
  • Article Submission
  • Web Directories
  • Data Submission
  • .EDU and .GOV Backlinks
  • Guest Posting
  • Video Marketing Backlinks
  • How to remove Bad Backlinks
  • How to Analyze Your Competitors
  • Do Follow and No Follow Backlinks
  • High Quality Instant Traffic
Module 9 - Google Analytics
  • Introduction to Google Analytics
  • Important Google Analytics Glossary
  • Create Your Google Analytics Account
  • Connect your Website with Google Analytics
  • Add Back up Views
  • Add Filters to reporting Views
  • Setup Your Goals
  • Setup E-commerce Tracking
  • Web Traffic Analysis
  • Analyze Real Time reports
  • Analyze Audience Reports
  • Tracking your Marketing Campaigns with Campaign Tagging
  • How to use Benchmarking reports to grow your Business
  • Setup up custom Dashboards for in-depth Analysis
  • Setup Event Tracking
  • Assigning Goal Value
  • Setup custom Alerts for Traffic Spike/Traffic Drops
  • How to remove Spam Traffic
  • Use Analytics Intelligence - Machine Learning
  • How to manage multiple Google Analytics Accounts
Module 10 - Google Ads
  • Introduction To Google Ads
  • How Google Ads Works?
  • Analyze your competition with Google Ads
  • Setup your Google Ads Account
  • Types of Google Ads Campaigns
  • Target your Audience
  • Bids and Budget Strategy in Google Ads
  • Advance campaign settings in Google Ads
  • Choosing right keywords for Google Ads
  • How to write perfect Campaign copy?
  • How to Link Google Ads to Google Analytics?
Module 11 - Facebook Marketing
  • Introduction to Facebook Marketing
  • Setup your Facebook Page
  • Create your Facebook Icon
  • Facebook Cover Image
  • Facebook Page Description
  • Creating Facebook Posts
  • get your first Facebook Page Likes
  • Tips to Boost Your Facebook Page Likes
  • Facebook Competitions and Contests
  • Facebook Groups
  • Facebook Live
  • Manage Multiple Facebook Pages
  • Facebook Recommendations
  • Facebook Insights
Module 12 - Facebook Ads
  • Introduction to Facebook Ads
  • Setup your Facebook Ads account
  • Key Advertising Terms
  • Facebook Ads Campaign Types
  • Facebook Policies
  • Structure of Facebook Ads
  • Create Your First Facebook Ads
  • Target your audience by Location and Demographics
  • Target your audience by Interest
  • Target your audience by behaviour and connections
  • Ad Placements
  • Budgets
  • Ad creatives
  • Tip to write a winning Ad
  • Place Ad order
  • Ad reporting
  • How to view your Billing Summary
  • Facebook Pixel
  • How to install Facebook Pixel for Apps
  • Website custom Audience
  • Custom Audience for Video Views
  • Lookalike Audience
  • Page Likes with Custom Audience
  • Video Ads
  • Lead Ads
  • Instagram Ads
  • Dynamic Ads for E-commerce
  • Collection Ads for E-commerce
  • Canvas Ads
  • Power Editor
  • Easy Split Testing with Power Editor
  • Facebook Business Manager
  • When should you use Facebook Business Manager?
  • Facebook Business Manager - Roles and Permissions
  • Custom Conversions and Standard Events
  • Facebook Marketing Partners
  • How to Start a Facebook Ads Business
  • A Few More Things
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  •  
Module 13 - YouTube Marketing

Introduction to YouTube Marketing
Creating A YouTube Marketing Strategy
YouTube Video Competitor Analysis
Keyword Research For YouTube Videos
Setup your YouTube Account
Optimize your YouTube Account
YouTube Banner
YouTube Channel Tags
YouTube SEO
Custom Thumbnails
YouTube Cards
YouTube Comments
Manage Multiple YouTube Accounts
Monetize Your YouTube Account
Tips to boost your YouTube Subscribers
YouTube Ads
YouTube Analytics

Module 14 - Linkedin Marketing
  • Introduction To LinkedIn Marketing
  • How to Increase LinkedIn Connections
  • LinkedIn InMail
  • Viral Posts on LinkedIn
  • LinkedIn Groups
  • Setup your company Page on LinkedIn
  • LinkedIn Ads
Module 15 - Twitter Marketing
  • Introduction to Twitter Marketing
  • Setup Your Twitter Account
  • Follow these Twitter Accounts
  • Optimize your Twitter Accounts
  • Twitter Features that will help you
  • What to Post on Twitter?
  • Twitter Followers
  • Twitter Hashtags
  • Twitter Polls
  • Pinned Tweets
  • Customer Acquisition on Twitter
  • Twitter Influencers
  • Connect Twitter to Your Website
  • Twitter Analysis
Module 16 - Quora Marketing
  • Introduction to Quora Marketing
  • Setup your Quora Account
  • Optimize your Quora Account
  • Create a Quora Marketing Strategy
  • How to Identify that are worth answering?
  • Create Quora Backlinks to your Website
  • How to structure your question for maximum backlinks?
  • Quora Ads
  • How to promote your Quora answers for maximum clicks?
  • How to track your website from Quora with Google Analytics?
Module 17 - Pinterest Marketing
  • Introduction to Pinterest Marketing
  • Setup your Pinterest Account
  • Follow These Pinterest Accounts
  • Optimize Your Pinterest Account
  • Verify your Pinterest Account
  • Pin Boards
  • Followers on Pinterest
  • Pinterest Extension for Google Chrome
  • Pinterest Graphics
Module 18 - Instagram Marketing
  • Introduction to Instagram Marketing
  • Setup your Instagram Account
  • Instagram Profile Image
  • Instagram Bio
  • Creating Content for Instagram
  • Instagram reposting
  • Tips to boost your Instagram Followers
  • Instagram Hashtags
  • Instagram Stories
  • Instagram Influencers
  • Instagram Shopping
  • Instagram Spam
  • Instagram Analytics
Module 19 - Mobile App Marketing
  • How to create Free Mobile App/
  • Create Your App Store Account
  • App Store Market Research
  • More ways to promote your App
  • App installs and Engagements with Facebook Ads
  • App installs and Engagements with Google Ads
Module 20 - Affiliate Marketing
  • Introduction to Affiliate Marketing
  • How to choose the perfect Niche
  • How to create our own affiliate marketing website?
  • How to Monetize your Blog?
  • The combination of Email and Affiliate Marketing
  • How to find highest paying affiliate products?
  • Comparison of Major Affiliate Websites
  • How to Drive Traffic to your Affiliate Products?
  • YouTube Marketing for Affiliates
Module 21 - How to Start Your Own Digital Marketing Business?
  • How to find new Customers for your Digital Marketing Business?
  • How to sell Digital Marketing Services to your customers?
  • How to setup a lead generation service?
  • How to communicate with clients on Email?
  • How to communicate with clients on Phone?
  • How to communicate with clients on WhatsApp?
  • Regular followup techniques until client says no
  • Prerequisite question for clients
  • How to collect payments from clients?
Module 22 - Some Other Digital Marketing Softwares?

Mailwizz

Mautic

PowerMTA

MOZ

Ubersuggest

Alexa

Grammarly

Copyscape

Module 23 - Exam and Certificate

After successful completion of all the course modules, you will need to take our online exam to complete your certification.

Module  24 - Final Conclusion

A final interaction, before you head into the world to show off your Digital Marketing skills.

Course Details

  • Duration 3 Months
  • over 35,000 students enrolled
  • 25 Digital Marketing Modules included
  • Certification
  • Absolutely Free
  • Lifetime Access

What you’ll learn

  • Grow a Business Online From Scratch
  • Make Money as an Affiliate Marketer
  • Land a High-Paying Job in Digital Marketing
  • Work From Home as a Freelance Marketer

Requirements

  • No experience required
  • Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).
 

Join 35,000+ students in the bestselling digital marketing course on Brainiers Academy!

With over 3 months of training, quizzes and practical steps you can follow – this is one of the most comprehensive digital marketing courses available. We’ll cover SEO, YouTube Marketing, Facebook Marketing, Google Adwords, Google Analytics and more!

 

Learn By Doing

  • The course is hugely interactive with projects, checklists & actionable lectures built into every section.
  • Learn step by step how to market a business online from scratch across all the major marketing channels.
  • Follow the steps on screen to get results at work, for own business or for your digital marketing clients.

You’ll Also Get:

  •  Lifetime Access to course updates
  •  Fast & Friendly Support in the Q&A section
  •  Udemy Certificate of Completion Ready for Download

Who this course is for:

  • Pre launch business owners who don’t know where to get started
  • Website owners who are struggling to get traffic and sales
  • Anyone looking to start a pick up highly paid freelancing skills