What You Will Learn?
All 15 digital marketing modules in depth with hands on practical exposure.
Our Online Class Schedule
Choose a class time as per your convinience.
Join our Advanced Digital Marketing Course from anywhere online.
Tuesday - Friday
9 AM - 12 PM
7 PM - 10 PM
Saturday - Sunday
9 AM - 12 PM
Why this course?
In today’s information age, it’s no longer merely beneficial to maintain a healthy brand image in the digital space - it’s a necessity.
The Advanced Digital Marketing Course will provide you with knowledge underpinning the principles of digital marketing and skills to undertake digital marketing planning. The qualification covers Search Engine Optimization (SEO), Pay Per Click (PPC) Marketing, email marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, legislation, regulation and codes of practice.
You will have the opportunity to gain skills and knowledge to understand the fundamental planning concepts for an online organisation as well as key factors in implementation, measurement and evaluation of successful digital marketing campaigns. Digital marketing has evolved from a peripheral element of organisational marketing to one which is at the hub of customer-centric communications in an increasingly multi channel environment. Our course will ensure that you are equipped to deal with this shift and make the most of the new business opportunities on offer.
In addition, you will study the similarities and differences covering the mix elements in traditional and digital marketing, along with issues such as relationship marketing, permission and consumer concerns around privacy, trust and security.
Training Program Overview
This highly practical 12-weeks online digital marketing course will equip you with practical skills and experience to design and implement integrated digital marketing strategy, including:
- Developing a WordPress website.
- Online Content Generation & Copywriting.
- Measuring website data using Google Analytics.
- Setting up compelling email marketing campaigns.
- Search Engine Optimization (SEO) - On Page & Off Page.
- Managing Pay-Per-Click Campaigns & Google Adwords.
- Social Media Marketing using Facebook, Twitter, LinkedIn etc.
Who should take this course?
This advanced digital marketing course is great for all aspirant marketers, job seekers, digital marketing professionals and entrepreneurs. This course is a good fit if you want to:
- Polish your Digital marketing Skills.
- Pursue a career in Digital Marketing.
- Specialize your general marketing skill set.
- Learn how to market your business online.
- Give yourself a competitive edge in the job market.
- Contribute towards the marketing success of your company
- Understand best digital marketing practices to perform better.